Netint technologies

Ad Insertion

Faster-Than-Real-Time Ad Insertion using ASICs

Many streaming video service providers deploy ads as part of their monetization strategy. To implement this strategy, service providers are typically utilizing dynamic ad insertion to manage the placement of advertising in their content.

With the explosive growth of streaming content, service providers have embraced ASIC-based hardware encoding as an alternative to CPU/software encoding due to its ability to efficiently scale while minimizing both TCO and reducing the encode time required for advertising content. Ad insertion services are under the same pressures to adapt to growing demand and must also look to new ASIC encoding solutions that enable faster-than-real-time performance to optimize profitability.


Faster-Than-Real-Time Ad Insertion Workflow

Ad Insertion services require the flexibility enabled through faster-than-real-time video encoding to encode ads into the required format dynamically. For the faster-than-real-time performance at scale, Ad Insertion services are turning to ASIC-based hardware encoding, which also enables a 10x increase in encoding density with a 20x improvement in TCO and environmental footprint.

Play Video about Netint-Supercharge Your Ad Insertion Flow

Dynamic Ad Insertion Workflow

Netint solution application - Ad Insertion

Next-generation ASIC-based hardware encoders, including the NETINT T408 and T432, are at the forefront of this transition, with their ultra high-density encoding capabilities, low power consumption, and faster-than-real-time, low-latency, HEVC, and H.264 codec support.


How it Works

How We Ensure Our Customer’s Success

Research NETINT Technology

Our ASIC-based technology, Codensity™, keeps advancing in scope and performance Right now, we have designed two proprietary solutions - G4 and G5. Talk to us to find out which solution is best for your needs.

Craft Solution For Desired Application

NETINT Codensity ASICs-based solutions are available in five different configurations. Check out product pages or talk directly with NETINT Experts.

Launch Beta - Proof the Concept - Scale

One size does not fit all! That's why our engineers will work directly with you to design the best solution, deploy, test, perfect and scale!

We Are The Only Existing Solution

The ASIC Advantage

We are the only immediately implementable ASICs technology-based solution that once deployed can transport your video technology to unforeseen levels.

“We started NETINT with a big dream of combining the benefits of silicon with the quality and the flexibility of software for video encoding using purpose-built ASICs designed by us. In just 2021 NETINT customers encoded 200 billion minutes using our innovative video processing units.”

Alex Liu, Co-Founder, NETINT

0 +minutes
1 X

Higher efficiency compared with SW on CPU.

Using ASICs you can achieve a 20x higher efficiency compared with SW on CPU. This means reducing your operational cost by an order of magnitude.

0 X

Reduced CO2 compared with SW on CPU.

Using ASICs you can reach environmental sustainability by reducing CO2 more than 80 times compared to software running on x86 CPUs in a data center.

150 $

1080p60 live streaming cost per channel.

With ASIC’s you can have it all – the flexibility and quality of SW with enormous power and cost benefits for as low as $150 per channel for a 1080p60 live stream.

NETINT Advantage

T408/T432 Ad Encoding Benefits

Ultra High Density

Ten times increase in Ad Encoding density compared to software


Supports all common content and Ad formats enabling seamless encoding of Ad content matching source content.

Faster-Than-Real-Time, Ultra-Low Latency

Optimized for faster-than-real-time Ad encoding applications.

HEVC and H.264 Codec Support

Multi-format support for operational flexibility.


High capacity throughput for easy deployment of additional Ad insertion capacity.

Reduced Environmental Footprint

20x decrease in carbon emissions compared to CPU/Software encoding.

T408/T432 High-Density Video Processing Units

High Density Video Transcoding for x86 and Arm Servers

The NETINT T408 and T432 are faster-than-real-time, low-latency video transcoders for x86 and Arm-based servers.

Available in U.2 and PCIe card form factors, theT408 and T432 enable hyper-scale video platforms to easily transition from software to hardware encoding and benefit from a 10x TCO reduction, 10x increase in encoding density and 20x carbon footprint reduction compared to CPU-based software video encoding.

The T408 and T432 are based on the NETINT Codensity G4 ASIC that supports H.264 and HEVC video encoding at up to 4K resolution with 10-bit HDR. 

The T408 and T432 video transcoders can be installed into any x86 or Arm enterprise-class server offering an easy upgrade path from software to hardware-based encoding.

The high throughput of the T408 and T432 enables ultra-low latency encoding of 40 broadcast quality 1080p60 streams in a 1RU server.

T408/T432 Comparison

At the heart of NETINT T408 and T432 video transcoding solutions is the Codensity G4

Video Engine ASIC. Its architecture uniquely combines on-chip H.264 and HEVC video encoding and processing engines which deliver scalability for video-intensive live streaming applications.


Netint solution application - Ad Insertion


Netint solution application - Ad Insertion




1x 4Kp60
4x 1080p60

4x 4Kp60
16x 1080p60


HEVC, H.264

HEVC, H.264